Simon & Schuster
Beautiful Decay By Ia London (Foiled Journal)
Beautiful Decay By Ia London (Foiled Journal)
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Part of a series of exciting and luxurious Flame Tree Notebooks. Combining high-quality production with magnificent fine art, the covers are printed on foil in five colours, embossed, then foil stamped. And they're powerfully practical: a pocket at the back for receipts and scraps, two bookmarks and a solid magnetic side flap. These are perfect for personal use and make a dazzling gift. This example features Beautiful Decay by IA LONDON.
IA LONDON is an avant-garde fashion brand founded in 2016 by Cambridge-based designer and creative director Ira Avezov, who begins her design process by creating a series of hand-painted digital works. This stunning artwork is taken from a collection of beautiful paintings of flowers based on the metaphoric interpretation of gravity as aging and decay, titled The Symptoms of Gravity.